ASSIST – In Celbration of Jordan Brands 1st Official #MJDay

On the 18/10/2017 Jordan Brand officially launched “#MJDay”. 33 years ago Michael Jordan started his NBA career wearing the Air Jordan 1 Black & Red (Banned) colourway in which the NBA responded with the below letter.

There is a lot of scepticism as to whether the Air Jordan 1 model was actually the shoe worn by MJ in the beginning of his rookie season as it is rumoured to be the Nike Air Ship Model. 

The launch of #MJDay saw Jordan Brand launch an expansive microsite that provides an in depth look into all Jordan Models to date. It provides the history of each shoe including all OG & Retro colourways demonstrating how they have become so impactful and iconic.

Jordan Brand have also given the public the opportunity to get involved as they “Call For Collectors” to contribute to the collection by using #AirJordanCollection when posting photos of your beloved Air Jordans on Instagram & twitter. You will have the chance for your collection to be featured on the site. 

So if you’ve got any Air Jordans you want to show off use #AirJordanCollection and also #footfire so we can see.

Browse the entire Jordan Collection HERE

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