New Era Partner With AJ Tracey For A Limited Edition Revenge Athletics Collection
New Era tip off the re-launch of their ‘The Music Generations’ campaign with UK rapper AJ Tracey, launching a collection of limited edition hats & caps based on his fictional basketball team ‘Revenge Athletics’.
Designed by AJ himself, the collection features several classic New Era cap styles such as the 9FORTY and 59FIFTY showcasing his love for New Era and basketball. The ‘Revenge Atletics’ logos appear on an array of Black, White and Orange New Era cap styles drawing inspiration from the artwork and aesthetic of his most recent album Flu Game.
Commenting on his collaboration with New Era AJ said: “With this collab, I really want people to look at it and be inspired, like: yo, I was just a kid who used to wear New Era and save up all my money, and now I’m here designing one and putting it out for the people.”
Check out the full interview and campaign content over on the New Era website and shop the collection available to purchase at JD Sports.
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Take a look at our visit to AJ’s “Flu Game All Star Tournament” where we dropped of some exclusive kicks to Foot Fire team member Joshua Lessey.
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